Piaget: The Symbol of Elegance and Mastery

Piaget is a long-established watch and jewelry brand founded by Georges-Édouard Piaget in the village of La Côte-aux-Fées, Switzerland, in 1874. Initially focused on producing precision watch movements, Piaget has since gained a worldwide reputation for both technical excellence and aesthetic elegance.

Georges-Édouard Piaget

Mastery of Fine Watchmaking

Piaget is particularly known for its ultra-thin watch movements. Its Calibre 9P , introduced in 1957, was the thinnest hand-wound movement of its time, measuring just 2 mm thick. This innovative approach elevated the brand to a new level in both technical and design. The subsequent Altiplano collection , with its simplicity and elegance, has become a favorite among lovers of both classic and modern styles.

Altiplano Ultimate Concept Flying Tourbillon- Piaget High Watchmaking. The most innovative mechanical ultra-thin watches.

Caliber 9P was the world's thinnest mechanical winding movement at the time of its launch. This movement solidified Piaget's reputation for producing "ultra-thin" watches. Its thinness was revolutionary both aesthetically and technically. Following the success of the 9P, Piaget developed even thinner movements:

• Caliber 12P (1960) – The world's thinnest automatic movement (2.3 mm)
• Caliber 430P – A modernized version of the 9P
• Altiplano Ultimate Concept (AUC)- Introduced in 2020, the complete watch is only 2 mm thick!
  

The Meeting of Jewelry and Art

Piaget, which has extended its mastery of watchmaking to jewelry design, is particularly notable for its use of hand-set stones, gold, and sophisticated designs in its women's watches. The brand's "jewelry watch" has evolved beyond simply measuring time into an art form.

1981, Set with over 87 carats of diamonds, and featuring a rare 3.85 carat blue diamond, it took 2 years to create.

Iconic Collections

Altiplano: An iconic men's watch series with its minimalist design and thin structure.

Its elegant, straight lines, reminiscent of the high-altitude Altiplano plateau in South America, appeal to classic watch lovers who desire a combination of elegance, simplicity, and technical excellence.

Piaget Polo: This series, with its sportier and more modern lines, appeals to those seeking both elegance and comfort.

The Piaget Polo takes its name from the aristocratic and prestigious sport of polo. Introduced in 1979, the model attracted attention with its integrated case-and-bracelet structure crafted entirely from 18-karat gold. Its ultra-chic and understated design appealed to the jet-set world of the time.

Possession and Limelight Gala: These women's collections are a perfect blend of aesthetics and craftsmanship. These are the brand's two key collections, each with a feminine flair and a focus on design, within the fine jewelry-watch category of watchmaking. Both models best represent Piaget's "watch = jewelry" approach.

The Quiet Power of Luxury

Piaget is a brand that proves that luxury can be achieved without being flashy. With its understated, elegant details, high-quality materials, and commitment to Swiss watchmaking, it has become a name preferred by those with discerning tastes. It's an approach where craftsmanship speaks volumes, not logos, and quality is palpable, not glamour. Piaget is a pioneer of the "Quiet Luxury" movement—in fact, its approach has been this way since the brand's inception. Because it defines luxury not as a display of status, but as a lifestyle. Who does the brand appeal to?

It appeals to people who want their watch or jewelry to represent themselves.

• The brand should not scream but it should have depth.

• May beauty not be easy to achieve, but when achieved, may it be real.

Since October 20th the Piaget Society Rendez- Vous: The Experience of Movement

Elegant Reflection of Nature, Art and Architecture

Piaget's designs are inspired by the pure beauty of nature, the aesthetic values ​​of art, and the elegant lines of architecture. The precious stones used in the dials bear traces of a world intertwined with nature, from the blue of the sky and the verdant greenery to the pearlescent reflections of light. At the same time, Art Deco, modern art, and elegant architectural details add a sophisticated depth to Piaget's lines. Each model is brought to life through the harmony of these three sources of inspiration, reflecting the brand's understanding of timeless elegance.

Piaget uses various colored stones as the dial surface, as shown in the table below.